FABULOUS BASILICATA

an idea to enhance a welcoming community

A land where time stops
and magic begins

A magical land where time passes slowly.

This is the belief that inspired the idea of undertaking a journey, bringing together people who have an unconditional love for this region.

With a primary objective: to enhance the authenticity of Basilicata .

The project

We believe that a territory is not just a collection of places, but a mix of stories, traditions and, above all, people who together define its identity .

Our goal is to create a space for promotion and discussion where authenticity becomes the protagonist, with the belief that it is a powerful generator of emotions.

We want to involve those who, like us, believe in the deepest human values.

Through connections and collaborations between local entities, operators, associations and citizens, territorial promotion can transform into a fascinating community experience .

The true wealth of a territory is revealed only when it is elaborated and told by those who live there and carry it in their hearts, demonstrating it with the strength of remaining .

Long live authentic Basilicata!

An intimate and concrete approach, which looks to the future

The evolution of online and voice search methods, linked to the spread of virtual assistants and artificial intelligence, requires
new communication and technical solutions.

This resource attempts to address these needs by optimizing the structure to ensure that information is easily accessible and discoverable
through voice commands and suitable for undertaking the complex climb of search engines.

The technical solutions adopted are the same ones that assign the connected portal Community tourism the top positions on Google Italy , out of over 100 million total pages, for significant search keys in the tourism sector such as “how to do tourism” e “how to build a tourist destination”.

How to transform a territory into an attractive tourist destination?

Basilicata Favolosa is founded on the belief that an effective territorial development strategy necessarily requires the active involvement of the community .

The collection of fantasy images, dedicated to the 131 Lucanian municipalities, has already stimulated the debate on the innovation of promotion. Similarly, the podcast section Voices, in Italian, edited in the texts and narrative emotion by Dino De Angelis, continues along this line, giving voice to the local identity.

The portal, open to the collaboration of associations, private individuals and institutions, represents a further step forward in this direction and is supported by initiatives in the territories, starting with the format From land to destination , which involves local actors in an interactive meeting.

Believe in it and cultivate the potential

Revolutionize your mindset and act now

Putting local energies at the centre

My Journey: Basilicata
An exceptional ethnographic work

Michele Luongo ‘s images
, which represent almost all of the visual suggestions presented in this online space, portray, with great sensitivity of soul, the essence of the region. His words explain well what inspired him.

I am a passionate amateur photographer, who documents the history and territory of his land, Basilicata. And telling for me means “anticipating” the story, understanding its rhythms, reading its contents; it means deepening, studying, preparing, looking to observe before … to see. My photography becomes, then, searching in things what I first perceived with my head and read with my heart. It is the ability to make you live in observing the suggestions of that image, in its complexity.
It is precisely the suggestion that has the task of transmitting the idea that becomes, only in that fraction of a second, narration of an entire world of emotions, perceptions, passions that insinuate themselves into one’s experience, in the anguish and smiles forming, through that image, a fabric of “visions”.
It is here that my Photography becomes poetry rich in colors or infinite tones of gray, flavors and colors, tones and delicate feelings. This is my photography: documenting, telling, making it speak, giving a break to the flow of time, stopping it for eternity.

FAQ

How did the idea for Basilicata Favolosa come about?

The idea was born from the belief that communities, through the valorization of the most authentic and identifying aspects, must become protagonists of their future in a sector, the tourism one, in which the participation and collaboration of all the subjects in the territory is essential.

What is the main goal?

Promote places, traditions and stories through an unconventional portal, optimised for voice searches and which, in subsequent phases, encourages collaboration between citizens, operators and enthusiasts

What are the features of the portal?

Focus on the more intimate aspects and division into sections consistent with the message centered on human values
Use of evocative images made protagonists of the message
Podcast section that gives voice to individual identity elements
Optimized for voice searches, to facilitate access to information in a natural and immediate way
The portal as a tool for participation and comparison in the territories

Why is there a podcast section integrated?

To offer auditory suggestions and accompany the viewing of images with considerations and insights on specific themes

Why is voice search optimization important?

Voice searches, linked to personal assistants and artificial intelligence, represent the imminent future. Already today in the world, half of searches are performed in a conversational manner on smartphones and other systems. Optimizing a portal in this direction is essential to enhance the promotional power of an online resource

What could be the benefits of being present in this space?

Be in a portal with a modern approach to online positioning, with the possibility of scaling positions in Google and voice searches
Join a network of people who love Basilicata and work together to promote its territories
Sharing a development idea that places local communities at the centre

Who is involved in the project?

Basilicata Favolosa is an open space. Anyone can contact us to discuss possible participations and/or collaborations.

The people who contributed to the creation of these pages are:

Giovanni Sapienza , territorial marketing consultant and promoter of Community Tourismasilicata Favolosa è uno spazio aperto. Chiunque può contattarci per ragionare insieme su possibili partecipazioni e/o collaborazioni.

Fernanda Serra , passionate lover of Basilicata, president of a tourist association

Michele Luongo , street photographer, author of an exceptional reportage of all 131 Lucanian municipalities

Dino De Angelis , author of novels and short stories, narrator and explorer of real or imaginary stories

What is meant by community involvement in territorial promotion?

Active participation in the promotion of the territory by those who live there, work professionally in tourism and related activities, or participate out of passion in territorial animation, as well as ordinary citizens who love their land, is synonymous with collective and shared growth. Tourism, the only economic sector that brings results to others and determines significant social changes, requires the involvement, more or less active, of the entire community.

How to get in touch with Basilicata Favolosa?

By writing to
contatti@basilicatafavolosa.it